Udliwanondlebe noDai Junqi, uSekela Mongameli weFonterra Greater China: Ukuvulwa kweKhowudi yeTrafikhi yeMarike yeeBhakeri ezixabisa i-600-billion-yuan
Njengomthengisi ophambili wezithako zobisi kwishishini leebhaka kunye nomthombo obalulekileyo weengcinga zobuchule kunye nokuqonda okusemgangathweni kwemarike, uphawu lweFonterra's Anchor Professional Dairy luhlanganiswe ngokunzulu kwicandelo leebhaka zaseTshayina elikhulayo.
"Kutshanje, mna noogxa bam sityelele iqonga eliphambili leenkonzo zobomi basekhaya kwi-e-commerce. Okusimangalisileyo kukuba, kwiiveki ezimbini zokuqala zikaMeyi, igama eliphambili lokukhangela eShanghai yayingelona i-hot pot okanye i-barbecue, kodwa yayilikhekhe," utshilo uDai Junqi, uSekela Mongameli weFonterra Greater China kunye neNtloko yeShishini leenkonzo zokutya, kudliwanondlebe olukhethekileyo lwakutshanje noLittle Foodie kwiMboniso yeBhakeri yaMazwe ngaMazwe yaseChina eShanghai.
Ngokwembono kaDai Junqi, kwelinye icala, umkhwa wokubhaka okwenziwe ngemizi-mveliso nokuthengiswa kwiindawo ezithengiswayo oqhutywa ngabathengisi abanjengoSam's Club, uPang Donglai, kunye noHema uyaqhubeka nokukhula. Kwelinye icala, inani elikhulu leevenkile ezikhethekileyo ezibonelela ngempembelelo yophawu oluphezulu, olwahlukileyo, nolunamandla kwiimveliso ezibhakiweyo ezisandula ukwenziwa ziye zavela ukuze zihambelane nemikhwa yokusetyenziswa kwangoku. Ukongeza, ukubhaka kwi-intanethi kuye kwanda ngokukhawuleza ngokusebenzisa urhwebo lwe-e-commerce olusekelwe kwinzala kunye namaqonga eendaba ezentlalo. Zonke ezi zinto zizise amathuba amatsha okukhula kwi-Anchor Professional Dairy kwitshaneli yokubhaka.
Amathuba emarike angasemva kweendlela ezifana nokukhula ngokukhawuleza kwemizi-mveliso yokubhaka, iimeko ezahlukeneyo zokusetyenziswa, ukukhula ngokukhawuleza kweendidi eziphambili, kunye nokuphuculwa komgangatho ngokudibeneyo kwenza ulwandle olutsha oluluhlaza oluxabisa amakhulu ezigidi zeeyuan zokusetyenziswa kobisi. Ugxininise wathi, "I-Anchor Professional Dairy, exhomekeke kwinzuzo yomgangatho wemithombo yobisi eyondliwe ngengca eNew Zealand, ibonelela ngeenkonzo ezijolise kubathengi kunye nezisombululo ezintsha ukunceda abathengi bakhulise amashishini abo okubhaka kwaye bafezekise imeko ephumelela kuwo onke amaqela."
Njengoko kukho iindlela ezininzi ezintsha kwijelo lokubhaka, zeziphi iindlela ezintsha ezisetyenziswa yi-Anchor Professional Dairy eTshayina? Makhe sijonge.
Iinkonzo ezintsha ezisebenza ngochungechunge olupheleleyo zinceda ekudaleni izinto ezidumileyo zokubhaka
Kwiminyaka yakutshanje, iivenkile zobulungu ezifana neSam's Club kunye neCostco, kunye neendlela ezintsha zokuthengisa ezifana neHema, zikhuthaze kakhulu uphuhliso lwemodeli yokubhaka eyenziwe "yifektri +" ngokudala ezona mveliso zithengiswa kakhulu zokubhaka. Ukungena kwabadlali abatsha abafana noPang Donglai kunye noYonghui, kunye nokwanda kokubhaka kwi-intanethi ngokusasazwa bukhoma kwe-e-commerce okusekelwe kwinzala kunye neendaba zoluntu, ziye zaba "zii-accelerators" zamva nje zokuphucula ukubhaka.
Ngokweengxelo zophando ezifanelekileyo, ubungakanani bemarike yokubhaka okukhenkcezisiweyo bumalunga neebhiliyoni ezingama-20 zeeyuan ngo-2023 kwaye kulindeleke ukuba ikhule iye kwiibhiliyoni ezingama-45 zeeyuan ngo-2027, kunye nesantya sokukhula sonyaka se-20% ukuya kwi-25% kwiminyaka emine ezayo.
Oku kubonisa ithuba elikhulu leshishini le-Anchor Professional Dairy, elibonelela ngezithako ezifana ne-whipping cream, i-cream cheese, ibhotolo, kunye netshizi kwishishini lokubhaka. Kwakhona ngomnye wabadlali abaphambili kwishishini lokubhaka le-yuan elixabisa iibhiliyoni ezingama-600 kwimarike yelizwekazi laseTshayina.
"Siqaphele le ndlela malunga nowama-2020, kwaye (ukubhaka okuqandisiweyo/okulungisiweyo kwangaphambili) kuye kwabonisa indlela entle kakhulu yophuhliso kwiminyaka yakutshanje," utshilo uDai Junqi kwiLittle Foodie. I-Anchor Professional Dairy iseke iqela elizinikeleyo lokuthengisa iinkonzo zokutya ukuze ihlangabezane neemfuno ezivela kwiindlela zokuthengisa ezisakhulayo. Kwangaxeshanye, iphuhlise indlela yayo yenkonzo: kwelinye icala, ibonelela ngeemveliso kunye nezisombululo ezifanelekileyo kwimveliso yokubhaka emizi-mveliso kubavelisi beekhontrakthi, kwaye kwelinye icala, ibonelela ngokudibeneyo ngemibono yemarike kunye nezindululo ezintsha kubavelisi beekhontrakthi kunye nabathengisi besiphelo, kancinci kancinci iba liqabane lenkonzo yobisi eliyingcali kwiindlela zokubhaka ezithengiswa kakhulu kunye nabavelisi beekhontrakthi kwiindlela zokuthengisa ezisakhulayo.
Kumboniso, i-Anchor Professional Dairy imisele indawo ethi "Baking Industrialization", ibonisa iimveliso kunye nezisombululo kunye neenkonzo ezifanelekileyo ezilungiselelwe iimfuno zabathengi bokubhaka abakwimizi-mveliso. Oku kuquka i-10L Anchor Baking Cream entsha eyenzelwe ngokukodwa imakethi yaseTshayina kunye ne-25KG Anchor Original Flavored Pastry Butter, ephumelele ibhaso elithi "Innovative Product of the Year" kumboniso, ihlangabezana neemfuno zemveliso enkulu kunye neenkcukacha ezahlukeneyo zokupakisha. I-Little Food Times ikwafumanise ukuba kutshanje, i-Anchor Professional Dairy iqalise uthotho lwemisebenzi yokudibanisa amashishini okulungisa ukutya asezantsi, amaqonga amatsha okuthengisa, kunye neempawu zokubhaka kunye nokupheka ezikwimizi-mveliso, yakha iqonga lokuvelisa izinto ezintsha zoshishino "ngezinto eziluhlaza - iifektri - iiterminal".
Le projekthi iququzelele unxibelelwano olunzulu phakathi kweendlela ezahlukeneyo kunye nokuhambelana kwezixhobo phakathi kwababoneleli bezinto zokubhaka kunye neemveliso zeziselo zeti, kunye naphakathi kweendlela zokupheka kunye neendlela zokuthengisa, ngokwabelana ngeendlela zoshishino eziphambili kunye nolwazi lwabathengi, ukubonisa izisombululo ezintsha ze-Anchor Professional Dairy, amava okuvavanya imveliso, kunye nokutshintshiselana ngobuchwephesha bobuchwephesha. Ivule intsebenziswano entsha kunye namathuba oshishino kumaqabane ayo. Ngexesha lalo mboniso, i-Anchor Professional Dairy ikwameme amaqabane eenkampani zokubonelela ngeenkonzo abelana ngokufuna izinto zokubhaka ezikumgangatho ophezulu kwindawo yokubonisa iimveliso zawo kunye nezisombululo kubathengi bokugqibela.
Ukukhupha "Unyango Lwemihla ngemihla" Ukubhaka Imeko Entsha
Phakathi kweemarike ezininzi zokusetyenziswa kokubhaka ezichumayo, i-Anchor Professional Dairy iqaphele ukuba umkhwa weemeko ezahlukeneyo zokusetyenziswa ufihla amathuba amakhulu emarike kunye nendawo yokukhula.
UDai Junqi uthe, "Kwiminyaka yakutshanje, siqaphele ukuba 'umlinganiselo' wokusetyenziswa kwekhekhe uyancipha kakhulu, kwaye iimeko zokusetyenziswa ziyanda kwaye ziyahlukahluka ngokucacileyo." Ucacisile ukuba olu tshintsho lubonakala kakhulu ekwandisweni kweemeko zokusetyenziswa kwekhekhe ukusuka kwimibhiyozo ekhethekileyo yendabuko ukuya kwiimeko ezahlukeneyo zobomi bemihla ngemihla. "Ngaphambili, ukusetyenziswa kwekhekhe kwakugxininiswa kakhulu kwiziganeko ezithile ezifana nemihla yokuzalwa kunye nezikhumbuzo; kodwa ngoku, izizathu zabathengi zokuthenga iikhekhe ziya zisanda ngokwanda - kuquka imibhiyozo yendabuko okanye ekhethekileyo efana noSuku looMama kunye no-'520', kunye neemeko ezahlukeneyo zobomi bemihla ngemihla: abantwana abavuzayo, iindibano zabahlobo, imibhiyozo yokuvuselela indlu, kwanokuzonwabisa nje nokwenza umzuzu omnandi wokukhululeka kuxinzelelo kunye nokuzivuza."
UDai Junqi ukholelwa ukuba utshintsho olubonakaliswe kwezi ndlela zingasentla lubonisa ukuba iimveliso zokubhaka ziya zitshintsha kancinci kancinci zibe zizinto ezibalulekileyo ezibangela ukuba abantu baxabiseke ngokweemvakalelo. Indlela yokusebenzisa izinto ezahlukeneyo nezisetyenziswa imihla ngemihla ekubhakeni ikwabangela neemfuno ezintsha kwiimveliso zokubhaka.
"Kwiivenkile zokubhaka ezitratweni okanye kwiindawo zokuthenga ezinkulu, uya kufumanisa ukuba ubukhulu beekhekhe buya buncipha, umzekelo, ukusuka kwiikhekhe ezincinci ezi-8 intshi nezi-6 intshi ukuya kwiikhekhe ezincinci ezi-4 intshi. Kwangaxeshanye, iimfuno zabantu zomgangatho wekhekhe nazo ziya ziphakama, kubandakanya incasa emnandi, inkangeleko entle, kunye nezithako ezisempilweni."
Uthe ishishini lokubhaka langoku libonisa ikakhulu iimpawu ezimbini ezibalulekileyo: enye kukuphindaphinda ngokukhawuleza kweendlela ezithandwayo, enye kukungcamla okwahlukeneyo kwabathengi. "Kwicandelo lokubhaka, ukuveliswa kwemveliso akupheli," wagxininisa, "umda kuphela ngumda wengcinga yethu kunye nobuchule bokudibanisa izithako."
Ukuze ihlangabezane kwaye ivumelane notshintsho olukhawulezileyo kwimarike yokusetyenziswa kokubhaka, i-Anchor Professional Dairy, kwelinye icala, ixhomekeke kwiqela layo lobuchwephesha lokuqonda ishishini kunye nembono yemarike kunye nonxibelelwano olufike ngexesha nabathengi ukuze ifumane idatha yokusetyenziswa kwesiphelo ngexesha langempela kunye neemfuno zabathengi; kwelinye icala, idibanisa izixhobo zokubhaka zehlabathi, kubandakanya iqela eliphambili le-MOF yaseFransi (Meilleur Ouvrier de France, i-Best Craftsmen of France), ababhaki bamazwe ngamazwe abanesitayile sokudibanisa saseJapan naseMzantsi-mpuma Asia, kunye namaqela abapheki basekuhlaleni, ukwakha inkqubo yenkxaso yokuvelisa imveliso eyahlukeneyo. Le modeli yophando nophuhliso "yombono wehlabathi + ukuqonda kwendawo" inika inkxaso yobugcisa eqhubekayo kunye nenkuthazo yokuvelisa imveliso entsha.
I-Little Food Times ibone ukuba ngenxa yemfuno yeemvakalelo zabathengi abancinci ngokutya neziselo "kwimeko yoqoqosho oluphilisayo", i-Anchor Professional Dairy yadibanisa ngobuchule iimpawu zemveliso "ethambileyo, entle, nezinzileyo" ye-Anchor Whipped Cream kunye ne-IP ephilisayo ethi "Little Bear Bug" kulo mboniso. Olu luhlu oluneempawu ezifanayo oluboniswayo kulo msitho alubandakanyi nje kuphela iipasteries ezintle zaseNtshona ezifana neekhekhe ze-mousse kunye neekhekhe zekhrimu, kodwa kunye nothotho lweemveliso ezingaphandle ezineemxholo. Oku kubonelela ngemodeli entsha yeebhrendi zokubhaka ukwenza iimveliso ezithengiswa kakhulu ezidibanisa ubuhle kunye nokuqaqamba kweemvakalelo, ukunceda iibhrendi zesiphelo zinike abathengi amava okuphilisa apheleleyo aquka incasa kunye nentuthuzelo yeemvakalelo.
I-Anchor Professional Dairy kunye ne-IP enesihloko sokuphilisa i-"Little Bear Bug" baqalise iimveliso ezinamagama ahlukeneyo
Ukugxila kwiindidi eziphambili zokwandiswa ngokukhawuleza
"Phakathi kweendidi ezintlanu zeemveliso zethu, i-Anchor whipping cream yeyona ithengiswa kakhulu, ngelixa izinga lokukhula kwentengiso ye-Anchor butter liye labonakala ngakumbi kunyaka ophelileyo," utshilo uDai Junqi kwiFoodie. Xa kuthelekiswa nexesha elidlulileyo, ukuthandwa kunye neemeko zokusetyenziswa kwebhotolo kubomi bemihla ngemihla baseTshayina zande kakhulu. Xa kuthelekiswa ne-shortening yendabuko, ibhotolo ayinayo i-trans fatty acids kwaye inesondlo esingcono ngokwendalo, nto leyo ehambelana nokufuna kwabathengi ukutya okunempilo.
Kwangaxeshanye, incasa yobisi ekhethekileyo yebhotolo inokongeza ubume obutyebileyo ekutyeni. Ngaphandle kokusetyenziswa kwayo okuphambili kwiipasta zaseNtshona, ibhotolo ikwaqhubele phambili utshintsho lokutya kwendabuko kwaseTshayina ukuya kumgangatho ophezulu kwiindawo ezintsha zokuthengisa okanye zokutyela ezivenkileni. Ke ngoko, uninzi lweemveliso ezigxile kwimpilo zenze ibhotolo yeAnchor esemgangathweni ophezulu yaba yeyona nto iphambili ekuthengisweni kweemveliso zazo, kwaye iimeko zokusetyenziswa kwayo ziye zanda ukusuka ekubhakeni kwaseNtshona ukuya ekutyeni kwaseTshayina - isonka kunye neepasta ezahlukeneyo azisebenzisi ibhotolo kuphela, kodwa ikwabonakala rhoqo kwizinto zesidlo sakusasa saseTshayina ezifana neepancakes ezitsalwa ngesandla, kunye nezitya zendabuko zaseTshayina ezifana nezitya zembiza eshushu kunye neembiza zamatye.
Okwangoku, i-Anchor whipping cream, uhlobo oluphambili lwe-Anchor Professional Dairy, ikwabonisa ikamva elihle lokukhula.
“I-whipping cream lolona hlobo lwemveliso olunegalelo elikhulu kwintengiso yethu,” utshilo uDai Junqi. Njengoko iTshayina iyeyona marike ibalulekileyo kwishishini leenkonzo zokutya laseFonterra kwihlabathi liphela, iimfuno zayo zokusetyenziswa ziya kukhokela ngqo kwicala lophando nophuhliso lweemveliso ze-whipping cream kwaye zibe nefuthe elikhulu kulwakhiwo lwamandla emveliso kwihlabathi liphela.
I-Foodie ifumanise ukuba umthamo we-whipping cream engeniswa eTshayina ufikelele kwiitoni ezingama-288,000 ngo-2024, ukonyuka nge-9% xa kuthelekiswa neetoni ezingama-264,000 ngo-2023. Ngokwedatha yeenyanga ezili-12 eziphela ngoMatshi kulo nyaka, umthamo we-whipping cream engeniswayo ubuziitoni ezingama-289,000, ukonyuka nge-9% kwiinyanga ezili-12 ezidlulileyo, nto leyo ebonisa ukukhula okuzinzileyo kwimarike.
Kubalulekile ukuqaphela ukuba umgangatho omtsha kazwelonke, "Ukhuseleko lokutya lweSizwe oluQhelekileyo lokuQhekeza, iKremu kunye namafutha obisi angenamanzi" (GB 19646-2025), ukhutshwe ngokutsha ngoMatshi kulo nyaka. Lo mgangatho mtsha ucacisa ngokucacileyo ukuba ikhrim yokuqhotsa kufuneka icutshungulwe ngobisi olungavuthwanga, ngelixa ikhrim yokuqhotsa eguquliweyo yenziwe ngobisi olungavuthwanga, ikhrim yokuqhotsa, ikhrim, okanye amafutha obisi angavuthwanga, kunye nokongeza ezinye izithako (ngaphandle kwamafutha angengobisi). Lo mgangatho wahlula phakathi kwekhrim yokuqhotsa kunye nekhrim yokuqhotsa eguquliweyo kwaye uza kuqaliswa ngokusesikweni ngoMatshi 16, 2026.
Ukukhutshwa kwemigangatho yemveliso engentla kunye nemithetho yokulebhelisha kucacisa ngakumbi iimfuno zokulebhelisha, kukhuthaza ukucaca kwemarike kunye nokubekwa emgangathweni, kuvumela abathengi ukuba babe nokuqonda okucacileyo kwezithako zemveliso kunye nolunye ulwazi, kwaye kunceda ukulawula imveliso kunye nokuqinisekisa umgangatho wemveliso. Kukwabonelela ngesiseko esicacileyo ngakumbi sokuba amashishini aphuhlise kwaye avelise iimveliso.
“Le yenye indlela ebalulekileyo yokuphucula umgangatho weshishini,” utshilo uDai Junqi. Iimveliso zobisi ze-Anchor Professional, kuquka ne-Anchor whipping cream, zenziwe ngobisi olungavuthwanga oluvela kwiinkomo ezityalwe ingca* eNew Zealand. Ngoomatshini bobisi abakrelekrele, iifama zobisi zaseFonterra kulo lonke elaseNew Zealand zifezekisa ukuqokelelwa okuthembekileyo, ukulandeleka ngokuchanekileyo kunye novavanyo, kunye nokuthuthwa kobisi oluvaliweyo oluvaliweyo, ukuqinisekisa ukhuseleko kunye nesondlo sethontsi ngalinye lobisi olungavuthwanga.
Ejonge phambili, uthe i-Anchor Professional Dairy iya kuqhubeka nokuphendula kwiimfuno zemarike ngeemveliso zobisi ezikumgangatho ophezulu kunye nezicelo ezintsha, ngelixa isebenzisana namaqabane amaninzi asekuhlaleni ukukhuthaza ukuveliswa kwezinto ezintsha zasekuhlaleni, ukuqhuba ukuphuculwa kwemveliso yobisi, kunye negalelo kuphuhliso olukumgangatho ophezulu lweshishini leenkonzo zokutya laseTshayina, ngakumbi icandelo lokubhaka.
Ixesha lokuthumela: Juni-03-2025