Udliwanondlebe noDai Junqi, uSekela Mongameli weFonterra Greater China: Ukuvula iKhowudi yeTrafikhi ye-600-billion-yuan Bakery Market.
Njengomboneleli okhokelayo wezithako zobisi kwishishini lezonka kunye nomthombo obalulekileyo wemibono yokuyila yesicelo kunye nokuqonda okubukhali kwemarike, uhlobo lweFonterra's Anchor Professional Dairy ludityaniswe nzulu kwicandelo lezonka lokubhaka laseTshayina.
"Kungekudala, mna kunye noogxa bam sityelele i-platform ye-e-commerce yenkonzo yasekhaya ehamba phambili. Okothusayo kukuba, kwiiveki ezimbini zokuqala zikaMeyi, igama eliphambili lokukhangela eShanghai lalingekho imbiza eshushu okanye i-barbecue, kodwa ikhekhe, "utshilo uDai Junqi, uSekela Mongameli weFonterra Greater China kunye neNtloko yezoShishino lokutya, kudliwano-ndlebe olukhethekileyo lwamva nje kunye neLittle Foodie kwi-Chinabi International Bakery.
Kwimbono kaDai Junqi, kwelinye icala, umkhwa wokubhaka owenziwe ngamashishini kunye nokuthengiswa kwakhona oqhutywa ngabathengisi abanje ngeSam's Club, iPang Donglai kunye neHema iyaqhubeka nokuphuhlisa. Kwelinye icala, inani elikhulu leevenkile ezikhethekileyo ezibonelela ngomgangatho ophezulu, owahlukileyo, kunye nempembelelo yophawu oluqinileyo kwizinto ezibhakiweyo ezisandula ukwenziwa ziye zavela ukuze zihlangabezane neendlela zangoku zokusetyenziswa. Ukongeza, ukubhaka kwi-Intanethi kuye kwanda ngokukhawuleza ngorhwebo olusekwe kwi-e-commerce kunye namaqonga eendaba ezentlalo. Zonke ezi zinto zizise amathuba amatsha okukhula kweAnchor Professional Dairy kwitshaneli yokubhaka.
Amathuba entengiso emva kwemizila efana nokukhawuleziswa kweshishini lokubhaka, iimeko zokusetyenziswa kwezinto ezohlukeneyo, ukukhula okukhawulezayo kweendidi ezingundoqo, kunye nokuphuculwa komgangatho ngokudibeneyo zenza ulwandlekazi oluluhlaza olutsha oluxabisa amakhulu eebhiliyoni zeeyuan kwizicelo zobisi. Ugxininise, "I-Anchor Professional Dairy, exhomekeke kwinzuzo yomgangatho wemithombo yobisi yaseNew Zealand enengca, ibonelela ngeenkonzo ezijoliswe kubathengi kunye nezisombululo ezintsha zokunceda abathengi bakhulise amashishini abo okubhaka kunye nokufezekisa imeko yokuphumelela."
Xa sijongana neendlela ezininzi ezintsha kwitshaneli yokubhaka, zeziphi izicwangciso ezitsha iAnchor Professional Dairy enazo eTshayina? Makhe sijonge.
Iinkonzo ezintsha zekhonkco elipheleleyo zinceda ekudaleni ukubhaka hits
Kwiminyaka yakutshanje, iivenkile zobulungu ezifana ne-Sam's Club kunye ne-Costco, kunye neendlela ezintsha zokuthengisa ezifana ne-Hema, zikhuthaze kakhulu uphuhliso lwemodeli yokubhaka "yefektri +" yemizi-mveliso ngokwenza ezazo ibhrendi ezithengisa kakhulu zokubhaka. Ukungena kwabadlali abatsha abanjengoPang Donglai kunye noYonghui, kunye nokunyuka kokubhaka kwi-intanethi ngokusebenzisa umdla we-e-commerce kunye nokusasazwa kweendaba zentlalo, baye baba "zii-accelerators" zamva nje zokwenziwa kweshishini lokubhaka.
Ngokweengxelo zophando ezifanelekileyo, ubungakanani bemarike yokubhaka okunomkhenkce bumalunga nama-20 eebhiliyoni zeeyuan ngo-2023 kwaye kulindeleke ukuba bukhule bufikelele kwi-45 yeebhiliyoni zeeyuan ngo-2027, ngesantya sokukhula sonyaka se-20% ukuya kwi-25% kule minyaka mine izayo.
Oku kubonisa ithuba elikhulu leshishini le-Anchor Professional Dairy, ebonelela ngezithako ezifana nekhrimu yokubetha, itshizi ekhrimu, ibhotolo, kunye netshizi kushishino lokubhaka. Ikwangomnye wabadlali abaphambili emva kweshishini lokubhaka leebhiliyoni ezingama-600 kwimarike yelizwe laseTshayina.
"Siqaphele lo mkhwa malunga no-2020, kwaye (ukubhaka okukhenkcezisiweyo / okulungiselelwe kwangaphambili) kubonisa indlela entle kakhulu yophuhliso kwiminyaka yakutshanje," uDai Junqi uxelele i-Little Foodie. I-Anchor Professional Dairy yaseka iqela elizinikeleyo lokuthengiswa kwenkonzo yokutya ukuze kunikezelwe iimfuno ezisuka kumajelo okuthengisa asakhulayo. Kwangaxeshanye, iye yaphuhlisa eyakhe indlela yenkonzo: kwelinye icala, ibonelela ngeemveliso kunye nezisombululo ezifanelekileyo kwimveliso yokubhaka kwimizi-mveliso kubavelisi bekhontrakthi, kwaye kwelinye icala, ngokudibeneyo ukubonelela ngemibono yeemarike kunye nezindululo ezintsha kubavelisi bekhontrakthi kunye nabathengisi be-terminal, ngokuthe ngcembe babe liqabane lenkonzo yobisi yokubhaka abathengisi kunye nabavelisi bekhontrakthi kumajelo okuthengisa asakhulayo.
Kumboniso, iAnchor Professional Dairy yaseka indawo ethi "Baking Industrialization", ebonisa iimveliso kunye nezisombululo ezihambelanayo kunye neenkonzo ezilungiselelwe iimfuno zabathengi bokubhaka abakwimizi-mveliso. Oku kuquka i-10L Anchor Baking Cream esandula ukuphehlelelwa eyenzelwe ngokukodwa imarike yaseTshayina kunye ne-25KG Anchor Original Flavored Pastry Butter, ephumelele ibhaso elithi "Innovative Product of the Year" kumboniso, ihlangabezana neemfuno zemveliso yomgangatho omkhulu kunye neenkcukacha ezahlukeneyo zokupakishwa. I-Little Food Times iphinde yafunda ukuba mva nje, i-Anchor Professional Dairy iye yasungula uluhlu lwemisebenzi yokudibanisa amashishini okucoca ukutya okunyukayo, amaqonga amatsha okuthengisa, kunye ne-terminal yokubhaka kunye ne-catering brands, ukwakha iqonga lokusebenzisana kwezoshishino ukusuka "kwizinto eziphathekayo - iifektri - iiterminals".
Le projekthi iququzelele unxibelelwano olunzulu lwe-cross-channel kunye nokuhambelana kwezixhobo phakathi kwababoneleli bezinto eziluhlaza kunye neempawu zokusela iti, kunye naphakathi kwe-chain catering kunye nemijelo yokuthengisa, ngokwabelana ngeendlela zoshishino kunye nokuqonda kwabathengi, ukubonisa izisombululo ezintsha ze-Anchor Professional Dairy, amava ovavanyo lobugcisa obuchwephesha. Ivule intsebenziswano entsha kunye namathuba oshishino kumaqabane ayo. Ngexesha lalo mboniso, i-Anchor Professional Dairy imeme amaqabane okubonelela ababelana ngokusukela izinto ezikumgangatho ophezulu kwindawo yesehlakalo ukubonisa iimveliso zabo kunye nezisombululo zokuphelisa abathengi.
Ukuvula "UkuPhiliswa kweMihla yonke" Ukubhaka iSimo esitsha
Phakathi kweemakethi ezininzi ezikhulayo zokubhaka, i-Anchor Professional Dairy iye yaqaphela ukuba indlela yokusetyenziswa kwezinto ezahlukeneyo ifihla amathuba amakhulu emarike kunye nendawo yokukhula.
UDai Junqi uphawule wathi, “Kwiminyaka yakutshanje, siye saqaphela ukuba ‘umda’ wokutyiwa kwekeyiki uye wehla kakhulu, kwaye iimeko zokusetyenziswa kwazo ziyanda kwaye ziyahlukahlukana. Wachaza ukuba olu tshintsho lubonakaliswa ikakhulu ekwandiseni iimeko zokusetyenziswa kwekhekhe ukusuka kwiminyhadala ekhethekileyo yendabuko ukuya kwiimeko ezahlukeneyo zobomi bemihla ngemihla. "Kwixesha elidlulileyo, ukusetyenziswa kwekeyiki kwakugxininiswa kakhulu kwiziganeko ezithile ezifana nemihla yokuzalwa kunye nesikhumbuzo; kodwa ngoku, izinto ezikhuthaza abathengi zokuthenga amaqebelengwane ziya zihluka ngokwahlukeneyo-kuquka iminyhadala yemveli okanye ekhethekileyo efana noSuku lukaMama kunye no-'520', kunye neemeko ezahlukeneyo kubomi bemihla ngemihla: ukuvuza abantwana, iindibano zabahlobo, ukufudumeza indlu kunye nokuzonwabisa okumnandi kunye nokuzonwabisa.
UDai Junqi ukholelwa ukuba utshintsho olubonakaliswe kule mikhwa ingasentla ekugqibeleni lubonisa ukuba iimveliso zokubhaka ngokuthe ngcembe ziguqukela ekubeni ngabathwali ababalulekileyo beemfuno zabantu ngokweemvakalelo. Indlela yokusetyenziswa kweemeko ezahlukeneyo kunye nemihla ngemihla ekubhakeni ikwabeka iimfuno ezintsha kwiimveliso zokubhaka.
"Kwiivenkile zokubhaka ezitratweni okanye kudederhu lweevenkile, uya kufumanisa ukuba ubungakanani beekeyiki buba buncinci, umzekelo, ukusuka kwi-8-intshi kunye ne-6 intshi ukuya kwi-intshi yamaqebengwana ama-intshi angama-4. Kwangaxeshanye, iimfuno zabantu kumgangatho wekeyiki nazo zinyuka, kubandakanya incasa emnandi, inkangeleko entle, kunye nezithako ezisempilweni. "
Uthe ishishini lokubhaka langoku libonisa izinto ezimbini ezibalulekileyo: enye kukuphindaphinda okukhawulezileyo kweendlela ezithandwayo, kwaye enye kukuthanda izinto ezahlukeneyo zabathengi. "Kwintsimi yokubhaka, ukuveliswa kwezinto ezintsha akupheli," wagxininisa, "umda kuphela ngumda wokucinga kwethu kunye nobuchule bokudibanisa izithako."
Ukudibana kunye nokulungelelanisa utshintsho olukhawulezayo kwimarike yokusetyenziswa kokubhaka, i-Anchor Professional Dairy, kwelinye icala, ixhomekeke kwiqela layo lokuqonda ishishini kunye nombono wemarike kunye nokunxibelelana kwangexesha kunye nabathengi ukufumana idatha yokusetyenziswa kwexesha langempela kunye neemfuno zabathengi; kwelinye icala, idibanisa izixhobo zokubhaka zehlabathi jikelele, kubandakanywa iFrench MOF (Meilleur Ouvrier de France, the Best Craftsmen of France) iqela lenkosi, ababhaki bamazwe ngamazwe abaneendlela zokudityaniswa kweJapan kunye ne-Southeast Asian fusion, kunye namaqela abapheki basekhaya, ukwakha inkqubo yokuxhasa imveliso entsha. Lo "mbono wehlabathi + ingqiqo yasekhaya" imodeli ye-R&D ibonelela ngenkxaso yobugcisa eqhubekayo kunye nempembelelo yokuveliswa kwezinto ezintsha.
I-Little Food Times yabona ukuba ukuphendula kwiimfuno zexabiso leemvakalelo zabathengi abancinci bokutya kunye neziselo "kuqoqosho oluphilisayo" lwangoku, i-Anchor Professional Dairy yadibanisa ngokutsha iimpawu zemveliso "ezigudileyo, ezintle, nezizinzileyo" ze-Anchor Whipped Cream kunye ne-IP yokuphilisa "I-Little Bear Bug" kulo mboniso. I-co-branded series eboniswe kweso siganeko ayibandakanyi kuphela ama-pastries aseNtshona amnandi njengamaqebengwane e-mousse kunye namaqebelengwane e-cream, kodwa kunye nochungechunge lweemveliso ze-peripheral. Oku kubonelela ngemodeli entsha yeebrendi zokubhaka ukwenza iimveliso ezithengiswa kakhulu ezidibanisa ukubhenela kobuhle kunye nokuvakala kweemvakalelo, ukunceda ii-terminal brands zibonelela abathengi ngamava okuphilisa abanzi abandakanya zombini incasa kunye nentuthuzelo yeemvakalelo.
I-Anchor Professional Dairy kunye ne-IP ephilisayo "i-Little Bear Bug" isungule iimveliso ezihlanganisiweyo.
Ukugxininisa kwiindidi ezingundoqo zokwandisa ngokukhawuleza
“Phakathi kweendidi zethu ezintlanu zeemveliso, iAnchor whipping cream lelona candelo lithengiswa kakhulu, ngelixa izinga lokukhula kwentengiso yebhotolo yeAnchor beligqame kakhulu kulo nyaka uphelileyo,” uDai Junqi uxelele uFoodie. Xa kuthelekiswa nexesha elidlulileyo, ukuthandwa kunye neemeko zokusetyenziswa kwebhotela kwimpilo yemihla ngemihla yaseTshayina ziye zanda kakhulu. Xa kuthelekiswa nokunciphisa ngokwemveli, ibhotolo ayinayo i-asidi enamafutha kwaye inezondlo ngokwendalo, ezihambelana nokusukela abathengi kwizidlo ezisempilweni.
Ngelo xesha, i-flavour yobisi ekhethekileyo yebhotela inokongeza i-texture ecebileyo ekutyeni. Ngaphandle kokusetyenziswa kwayo okuphambili kwiipastries zaseNtshona, ibhotolo iqhubele phambili inguqu yokutya yaseTshayina ukuya kumgangatho ophezulu kwiivenkile ezintsha okanye kwiivenkile zokutyela. Ke ngoko, iimveliso ezininzi ezigxile kwimpilo zenze ibhotolo yeAnchor ekumgangatho ophezulu ibe yeyona ndawo iphambili yokuthengisa iimveliso zabo, kwaye iimeko zokusetyenziswa kwayo ziye zanda ukusuka ekubhakeni kwaseNtshona ukuya kwisidlo saseTshayina - ayisiyiyo kuphela izonka ezahlukeneyo kunye neepastries ezisanda kusebenzisa ibhotolo, kodwa ibonwa rhoqo kwizinto zakusasa zaseTshayina ezifana neepancakes ezitsalwa ngesandla, kunye nezitya zemveli zaseTshayina kunye neembiza ezishushu zaseTshayina.
Ngeli xesha, iAnchor whipping cream, udidi olungundoqo lweAnchor Professional Dairy, ikwabonisa imbonakalo enethemba lokukhula.
“I-whipping cream lelona candelo lemveliso linegalelo elikhulu kwiintengiso zethu,” utshilo uDai Junqi. Njengoko iChina iyeyona marike ibalulekileyo kwishishini lenkonzo yokutya ye-Fonterra kwihlabathi liphela, iimfuno zayo zokusetyenziswa ziya kukhokela ngokuthe ngqo kuphando kunye nesikhokelo sophuhliso lweemveliso zekhrimu kwaye zibenempembelelo enkulu kubume bemveliso yehlabathi.
UFoodie wafunda ukuba umthamo wokungenisa waseTshayina we-whip cream ufikelele kwiitoni ezingama-288,000 ngo-2024, ukwanda kwe-9% xa kuthelekiswa neetoni ezingama-264,000 ngo-2023. Ngokutsho kwedatha yeenyanga ezili-12 eziphela ngoMatshi kulo nyaka, umthamo wokungenisa i-whip cream wawungama-289,000 eetoni, ukwanda kwe-12 kwimarike ye-9.
Kuyafaneleka ukuba uqaphele ukuba umgangatho omtsha wesizwe, "uKhuseleko lokuTya kwiSizwe soKhuseleko lwe-Whipping Cream, i-Cream kunye ne-Anhydrous Milk Fat" (i-GB 19646-2025), isanda kukhutshwa ngoMatshi kulo nyaka. Umgangatho omtsha uchaza ngokucacileyo ukuba i-whip cream kufuneka icutshungulwe kubisi oluluhlaza, ngelixa i-whip cream cream yenziwe ngobisi obuluhlaza, i-cream cream, i-cream, okanye i-anhydrous milk fat, kunye nokongezwa kwezinye izithako (ngaphandle kwamafutha obisi). Lo mgangatho wahlula phakathi kwekrimu yokubetha kunye nekrimu elungisiweyo kwaye iya kuphunyezwa ngokusemthethweni nge-16 kaMatshi ka-2026.
Ukukhutshwa kwemigangatho yemveliso engentla kunye nemimiselo yokuleyibheli icacisa ngakumbi iimfuno zokuleyibhile, ikhuthaza ukucaca kweemarike kunye nokulinganisa, kwenza ukuba abathengi babe nokuqonda okucacileyo kwezithako zemveliso kunye nolunye ulwazi, kwaye kunceda ukulawula imveliso kunye nokuqinisekisa umgangatho wemveliso. Ikwabonelela ngesiseko somgangatho ocace ngakumbi kumashishini ukuba aphuhlise kwaye avelise iimveliso.
“Eli lelinye inyathelo eliphambili kuphuhliso olukumgangatho ophezulu kweli shishini,” utshilo uDai Junqi. Iimveliso zobisi zeAnchor Professional, kuquka iAnchor whipping cream, zenziwe ngobisi olukrwada ngeenkomo ezityiswe ngengca* eNew Zealand. Ngokusebenzisa iitanki zobisi ezikrelekrele, iifama zobisi zaseFonterra kulo lonke elaseNew Zealand zifezekisa ingqokelela ethembekileyo, ukulandeleka okuchanekileyo kunye novavanyo, kunye nekhonkco elibandayo eligcweleyo lokuthuthwa kobisi, eqinisekisa ukhuseleko kunye nesondlo salo lonke ithontsi lobisi olungaphekwanga.
Ejonge phambili, wathi i-Anchor Professional Dairy iya kuqhubeka nokuphendula kwiimfuno zentengiso kunye neemveliso zobisi ezikumgangatho ophezulu kunye nezicelo ezintsha, ngelixa usebenzisana namaqabane amaninzi asekuhlaleni ukukhuthaza ukuveliswa kwezinto ezintsha, ukuqhuba ukuphuculwa kwemveliso yobisi, kunye negalelo kuphuhliso oluphezulu lwenkonzo yokutya yaseChina, ngakumbi icandelo lokubhaka.
Ixesha lokuposa: Jun-03-2025